B2B2C Integration Patterns — Modular Claims System
Designing a fully configurable claims system across 20+ global insurance partners — modular, white-label, and built to scale.
Role
Head of UX & Design
Client
simplesurance GmbH
Year
2019
Duration
2019 – 2022
20+
Global partners served
~70%
Onboarding effort reduction
Summary
Designed a fully modular claim reporting system powered by claims microservices — enabling configurable, component-driven claim flows adaptable across multiple insurance products and 20+ global partner brands.
Problem
Each of simplesurance's 20+ embedded insurance partners had different brand requirements, product configurations, and regional constraints. Building one-off claim flows for each was unsustainable. The solution required a system flexible enough to serve all partners from a single architecture.
Process
- 1.Mapped all claim types across active insurance products to identify the structural patterns.
- 2.Designed a component-driven claim flow system — modular steps that could be assembled per product configuration.
- 3.Built the white-label design system layer enabling partner brand application without structural changes.
- 4.Validated the configurability model with engineering before design was finalised.
- 5.Delivered the system across ING, N26, VW, Jaguar Land Rover, Revolut, Samsung, and others.
Outcome
The modular system reduced new partner onboarding design effort by ~70%. The architecture became the foundation for all claim flows across the simplesurance product suite.