About
Andi Beka
Director of Product Design · Berlin, Germany
Strategic, hands-on design leader with 13 years building high-performing design functions at the intersection of insurtech, embedded insurance, and enterprise product design — combining enterprise discipline with startup spirit.
I joined simplesurance as the first designer and built the function end-to-end: recruited the team, defined the DesignOps model, shipped EU and US products simultaneously, and navigated the design org through an Allianz acquisition — expanding scope from one organisation to three without losing speed or craft.
I'm a proponent of AI-facilitated design and automation in design operations — actively integrating tools like Figma Make and Cursor into team workflows and publishing on the topic. Author of the Tactical Design Operations Framework (TDOF), currently being written as a book. ADPList mentor and published author on Medium.
Fluent in German and English. Available for senior leadership roles in product-led, remote-first environments.
Languages
Expertise
Brands Served
ING · N26 · VW · Jaguar Land Rover · Revolut · HeyCar · Samsung · OnePlus · Nokia · Tesla · Amazon · Medion · Tolino · NBG · Notebooksbilliger · and more
Experience
Head of UX & Design (Director level)
simplesurance by Allianz
2022 – Present
Expanded scope to serve three organisations simultaneously — simplesurance, Allianz Partners, and Allianz Direct — the only design leadership role spanning all three entities. Managing 6 internal and 9 external designers across EU and US product surfaces.
Head of UX & Design
simplesurance GmbH
2015 – 2022
Built the design function from zero into a cross-disciplinary team serving 20+ global embedded insurance partners across e-commerce, automotive, and financial services. Recruited and led a team of 5, owned full budget accountability, and delivered design across ING, N26, VW, Revolut, Samsung, and more.
Founder & Product Designer
itemsnest GmbH · itemzz.com
2022 – Present
Self-initiated, self-funded product built alongside a full-time leadership role. Owned all product, design, brand, legal, and commercial decisions end-to-end.
Lead UX/UI Designer
simplesurance GmbH
2014 – 2015
Led design for the core insurance platform and early B2B2C integrations. Established initial design foundations and front-end design standards.
UX/UI Designer
HausMed
2011 – 2012
Designed user interfaces for a SaaS healthcare platform.
Thought Leadership
TDOF
Author of the Tactical Design Operations Framework — a methodology for scaling DesignOps in complex, multi-platform organisations. Currently writing the book.
Medium
Published author covering design leadership, AI in design workflows, and operations strategy.
ADPList
Mentor for career guidance, portfolio reviews, and design leadership — supporting designers globally in career transitions.